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Women's Apparel

Discover Women’s apparel made in Hawaii, inspired by the beauty of the islands.

Men's Apparel

Explore the best in Men’s Apparel, proudly made in Hawaii and designed to capture the spirit of the islands. From our iconic Aloha Shirts to laid-back Tees, each piece is crafted with comfort and style in mind. Whether you’re dressing up or keeping it casual, Hilo Hattie offers the largest selection of authentic island wear, bringing you the perfect fit for every occasion.

Dresses

Discover the largest selection of Made in Hawaii dresses and muu muus.

Muu Muus

Explore the largest selection of Muu Muus, all proudly made in Hawaii and designed for comfort and elegance. Perfect for Hawaiian luaus, weddings, or any special occasion, our muu muus capture the timeless beauty of island style. With vibrant prints and breezy silhouettes, Hilo Hattie’s collection brings you the perfect blend of tradition and modern flair for every event.

Aloha Shirts

Discover the largest selection of Men’s Aloha Shirts, all locally made in Hawaii.

Men's Tees

Kids

Hilo Hattie has the largest selection of Made In Hawaii Children's' aloha and resort fashions. Our exclusive Hawaiian prints are the most unique in the world.

Boys

Girls

Blouses & Tops

Women's Tees

Jewelry

Women's Accessories

Family Match

Chocolate & Sweets

Gifts

New Arrivals

Best Sellers

Sarongs

Bags & Totes

Bath & Body

Footwear

Men's Accessories

New Women's

New Men's

Hawaiian Finds

Discover Hawaiian Finds—keepsakes, gifts, décor, beach essentials, kitchen, bath, and pet toys inspired by the islands. 

Bags

Hats

Coffee & Tea

Spices & Salts

Baking Mixes

Fresh Fruit

Keepsakes

Kitchen

Decor

Home

Beach

Beach Towels

Sauces & Syrups

Island Flavors

Experience the authentic taste of Hawaii with Island Flavors—coffee, sweets, spices, and more!

Kids T-Shirts

Snacks

Kids Footwear

ALOHA15

ALOHA15 applicable products

Children's Books

Toys

KAILUA PROMO

New Hawaiian Finds

Aloha Wear

Pineapple Panel Collection

The Manoa Collection

New Island Flavors

Hawaiian Floral Collection

The Hawaiian Floral Collection is an elegant blend of distinctive island design and effortless comfort. Featuring graceful floral patterns that capture the essence of Hawaii, this collection includes an Aloha shirt, blouse, and dresses perfect for any occasion, from casual days to special evenings. Designed with comfort in mind, the lightweight fabrics ensure a breezy, relaxed fit while still showcasing timeless, sophisticated style across every piece.

Holiday Gift Guide

Pets

Tropical Ornaments

Holiday Cards & Gift Bags

Little Luxuries

Holiday Pets

Treats & Island Flavors

Holiday Aloha Wear

Celebrate the season with our aloha wear collection, bringing holiday festive island vibes to everyone in the family

Island Scents

Island Beauty

Holiday Playtime Picks

Men's Holiday Apparel

Women's Holiday Apparael

Keiki Holiday Apparel

Keiki Holiday Gifts

Keepsakes & Gifts

Cyber Monday 2024

New Year Sale

Enjoy up to 50% off select items

Be Arts

Aloha Pants

Breezy, stylish, and Made in Hawaii, our aloha pants blend effortless comfort with timeless island charm, drawing inspiration from classic capri pants, cropped pants, and pedal pushers for the perfect fit on any adventure.

Goro Majima Aloha Shirt

Hilo Hattie x SEGA/Like a Dragon: Pirate Yakuza in Hawaii.

Pre-order the exclusive Aloha Shirt worn by Goro Majima in SEGA’s Like a Dragon: Pirate Yakuza in Hawaii. Custom-designed by Hilo Hattie, this limited-edition piece brings the spirit of Hawaii from the game to real life.

Pre-order yours today! Orders ship April 1, 2025.

Bird of Paradise Collection

Embrace the vibrant beauty of the islands with our Bird of Paradise Collection, a celebration of color, comfort, and authentic Hawaiian style. Proudly made in Hawaii, each piece features the iconic Bird of Paradise floral print and is crafted from soft, breathable rayon for all-day ease. Whether you're dressing for a special event or just living the island lifestyle, the Bird of Paradise Collection brings paradise wherever you go.

Mother's Day Gift Guide

Employee Discount 40

Empoyee Discount 25